LIKE MOTHER, LIKE DAUGHTER
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Ginny & Georgia is a funny and dramatic Netflix show about a mature teenage girl figuring out her identity as a mixed-race child and her clever single mom who works hard to give her children the best life possible. These two characters have a close relationship, drawing comparisons to the beloved sitcom Gilmore Girls because they are just 15 years apart.
This show has been widespread, so this promotional campaign is to entice the audience from 15 - 35 years old to watch awaited season 2 of the show and create experiences where moms feel understood and bond and get closer to their child.
Advertising
Experiential
Product Design
Promotional
SERIES ORIGINAL COVER
MOM-PLICATED LOVE
WHO SAID TEENAGERS CAN'T BE FRIENDS WITH THEIR MOMS?
LOVE YOU, MEAN IT. HATE YOU, KIDDING!
- GINNY & GEORGIA
