MELANIN AT ITS MOTHERLAND
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Natural skincare brand looking to connect with Caribbean women as they market their primary product, Nourishing Body Butter. This campaign will emphasize the brand's cultural roots, accentuating their Spanish "accent," featuring the rich Caribbean culture with vibrant tropical assets. The goal is to create experiences in which the target customers feel nourished and a sense of belonging.
Packaging
Experiential
Branding
Afro-Latina of Dominican descent
AZúCAR!!!
AMARA "LA NEGRA"
About: American singer, actress, dancer, author, and television host carries her Caribbean pride and energy everywhere.
Total Est. Reach: 2.5M
Eng. Rate: 43%
Opportunity: She enhances her melanin skin glow with NAISkin and loves the sugarcane scent because it connects her to her cultural roots.
Caribbean Carnaval at the American Dream Mall
