CONNECTING TO YOUR ROOTS THROUGH FOOD
.
2022 YOUNG ONES BRIEF
DashPass membership only provides free delivery, which makes it bare. Therefore Doordash is looking to extend its value by creating exclusive experiences for members to connect and engage more with the brand and increase sign-ups.
To solve this, DashPass is unlocking an app feature that will connect members to their cultural roots through cuisine from thousands of restaurants, creating stronger communities as customers’ individuality is celebrated.
Product Design
Social Media
Experiential
Creating User-Brand Relationships
Jersey City, NJ
is the most racially diverse city in the USA, so let's have a
BLOCK PARTY
with a variety of cultural cuisine from the nearest restaurants.
